Sterling, who hailed from Montego Bay, had lived in Canada for over 20 years. He was diagnosed with a brain tumour two years ago and collapsed at his home on March 16. He was on a life support machine.
According to his long-time friend Carl 'Rosa' Green, his family took the decision to take him off life support on Sunday.
Green described Sterling as a great contributor to Canada's reggae industry.
"He was loved by all in the area... he will be missed," Green told the Observer.
Sterling hosted the Mix Supreme Show on CHRY 105.5 FM in Toronto for 15 years and played an active role in developing Toronto's reggae/dancehall scene.
He is survived by his wife and two children.